Trend File & Range Development
For COS Autumn/Winter 2017/18
This work is produced during the first term of my exchange semester at UCA Epsom. The terms focus was in Forecasting & Fashion Futures. Products include an inspirational video, which arose from group work, a research file, capturing the trend more in depth. The third product is a trend publication for a chosen brand.
The Trend Research File displays visual research into a trend with critical analysis. The following categories are included:
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Industry Trends
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Macro Environment : Art, design, exhibitions, lifestyle, consumer trends, videos etc.
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Contemporary Historical Relevance
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Street Fashion
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Social Patterns
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Cultural Trends: influential architecture, art exhibitions, emerging technology, sustainable design, social interaction
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Trend Insight: Key Trend Drivers
Trend Research File
This Trend Forecast Publication is constructed for the brand COS. It contains insight to the following areas:
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Personal Trend Development of a chosen macro trend from WGSN: Personal Concept, Inspirational Brand & Catwalk Analysis, Colour and Material Inspiration, Key Items
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Brand & Market Segment Analysis: Brand Intro, Key Product, Competitors, Customer Profile
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Trend Translation: Key Silhouettes, Trend Items, Aspirational Product
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Range Development: Trend Introduction, Design Details, Range Build, Design Specification
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Market Focus: Future Marketing, Links to Target Consumer, Links to Retail
