This was the topic of my bachelor thesis, which I wrote in cooperation with Bridge&Tunnel, a social design startup from Hamburg. 

 

My aim was to investigate how the marketing of independent brands needs to be laid out to increase brand awareness because they do not get the attention they deserve. Hence, I want to research into postmodern marketing because I hypothesize that it is the better method compared to traditional marketing to market independent sustainable brands nowadays if the goal is customer loyalty, an increase of brand awareness and customer acquisition.

 

In the second part of my research, I focussed on Brideg&Tunnel. In the later process, I created two products for them which resulted out of my research: A manual for Bridge&Tunnel on how to write a brand owned blog and an example how this can be laid out, which can be perceived online under this link: