This is a description of our study of the fast fashion market and its analyzed results in respect to strategic decisions of a selected company (mine is Abercrombie & Fitch) from this market. The study includes a detailed look at the fast fashion market using surveys, news articles, reports and statistical data.
The internal analysis of Abercrombie & Fitch utilizes several different models to analyze Abercrombie’s financials, organizational structure, and various strategic company decisions.
The strategic option is a suggestion for a possible strategy that could help Abercrombie to success.